Saints March On is the exclusive name, image, and likeness (NIL) collective for Siena College student athletes. Launched in January 2023, Saints March On is an independent entity that helps Siena student athletes maximize the amount of compensation they will receive for their NIL through donations and business partnerships. Saints March On also offers fans, businesses, and charitable organizations opportunities for direct interaction with its student athletes through events, promotions, and sponsorships. Though Saints March On is not affiliated with Siena College, it works closely with the school on educational programming related to NIL and associated regulations, including compliance and disclosure requirements.
The Collective was founded by alumni and friends Frank Ambrose '85, Sheila Ambrose, and former Siena baseball student athlete Matt Moberg '09, and has recently expanded to include men's basketball alumnus Michael Haddix '07 and local businessman and supporter Scott Noel. Alumnus and Los Angeles Clippers Chief Communications Officer Chris Wallace '98, Gabriele, Bottini and Associates LLP accountant Michael Gabriele, and Hover and Mackowski, PLLC attorney Jason Hover are also members of the growing Saints March On advisory board.
To learn more about Saints March On and how you can get involved and support Siena student athletes, visit saintsmarchon.org
SAINTS MARCH ON IN THE NEWS
It's a New Game: College Athletes Can Now Make Money Off Sponsorship Deals - And a Group of Siena Boosters Sees an Opportunity For the School's Teams and Players to Gain an Edge (Albany Business Review)
Saints March On Finds New Way to Pay Athletes for NIL (Albany Times Union)
Siena College's Name, Image and Likeness Collective Continues to Grow (Spectrum (Spectrum News 1 Capital Region)
Siena NIL Collective Saints March On Adds Haddix, Noel to Board of Directors (The Daily Gazette of Schenectady)
ESPN Radio 104.5 "The Team" Big Board Sports Interview With Rodger Wyland
Leaders of Siena NIL Collective Saints March On Discuss Navigating Challenges in New Age of College Basketball (The Daily Gazette of Schenectady)
Full Court Press Row: Ambrose, Noel Discuss Saints March On, NIL (The Daily Gazette of Schenectady)
How NIL Played Role in Michael Eley's Decision to Stay at Siena (On3NIL)
Saints March On Seeks to Build Brand of Siena Athletes (News10 ABC)
Siena Athletes Eager to Cash In on New NIL Collective (Albany Times Union)
NIL Collective Saints March On Launches to Support Siena Athletics (The Daily Gazette of Schenectady)
SAINTS MARCH ON PRESS RELEASES
Apr. 10, 2024
Saints March On Announces Michael Haddix Jr. as Executive Director
LOUDONVILLE, N.Y. (April 10, 2024) —
Saints March On, the name, image and likeness (NIL) collective for Siena College athletes, has appointed Michael Haddix Jr. as the collective's Executive Director announced Frank Ambrose, Saints March On co-founder.
Accomplished former Siena athlete and businessman, Haddix Jr. is well known to fans of Siena athletics and the Capital Region. His experience as an athlete, investor, and start up founder make him uniquely positioned to lead Saints March On. Ambrose will continue in his role as board chairman for the collective.
Haddix is a former men's basketball star who scored 1,594 points for the Saints, ninth highest in program history, before graduating in 2007. He is also a graduate of Columbia University Business School and built a successful career on Wall Street. He is now co-founder and CEO of Scout, an app that helps young athletes with financial investing and literacy; backers of his company include NBA stars Chris Paul and Jimmer Fredette. His father, Michael Haddix, played running back for eight seasons in the NFL.
As Executive Director, Haddix will oversee fundraising activities and the allocation of NIL funds through the collective. Additionally, he will work to further build relationships with local area businesses and deepen existing connections between Saints March On and Siena athletics, including with players, coaches and administrators.
"As a board member of Saints March On Michael was in a great position to seamlessly assume this critical new role," said Ambrose. "His passion and commitment to athletes as they navigate the complexities of the current name, image, and likeness space and, his desire to see Siena athletics always compete for championships reflects the core objectives of our collective."
In this constantly changing world of college athletics, Michael has the vision to help Saints March On continue to grow and reach its full potential."
"I'm honored to step into this role leading our collective. As a Siena alum, I know firsthand the impact that success within athletics has on the school, community, and alumni. Saints March On has a unique opportunity to continue to drive Siena athletics forward and foster even deeper connectivity between our athletes and the Capital Region."
Saints March On was also excited to welcome the 19
th Siena head men's basketball coach Gerry McNamara. Gerry understands the importance of having an established and well supported collective to be able to regularly compete for players and deal with the transfer portal and NIL.
"It was important to me to see that Siena was ahead of its MAAC peers and even some power conference schools with an established NIL collective, said McNamara. Saints March On gives us an additional competitive edge as we work to retain our best players and recruit through the transfer portal. Looking to build on Siena's history of success, I'm excited to be working with Michael in his new role as Executive Director."
Saints March On was launched in 2023 by Frank Ambrose, Sheila Ambrose, and former Siena baseball player Matt Moberg. The collective is an independent entity that helps Siena student-athletes maximize the amount of compensation they will receive for their NIL through donations and business partnerships. Saints March On also offers fans, businesses and charitable organizations opportunities for direct interaction with its student-athletes through events, promotions and sponsorships.
Though Saints March On is not affiliated with Siena College, it does work closely with the school on educational programming related to NIL and associated regulations, including compliance and disclosure requirements.
The collective currently supports student-athletes on the Siena men's and women's basketball teams, as well as men's and women's lacrosse.
Oct. 31, 2023
The Works Café Introduces the Delectable "Michael Eley Sandwich" in Partnership with the Siena Saints reigning MAAC Rookie of the Year
Latham, NY, [Oct. 31, 2023] - The Works Café, located in Newton Plaza, is thrilled to announce the addition of a new and exclusive menu item, the "Michael Eley Sandwich," in partnership with Michael Eley, sophomore point guard with the Siena Saints. This collaboration between The Works Café and Eley was made possible through an exciting partnership for the 2023 basketball season with Saints March On the exclusive NIL collective to Siena Saints athletes.
A fervent admirer of The Works Café, Michael Eley, in collaboration with the esteemed fast-casual concept, has crafted a delectable sandwich that reflects his personal taste and energy. Available to customers from early November through the end of March, the Michael Eley Sandwich is a celebration of flavor and embodies the dynamic spirit of both Eley and The Works Café.
This signature sandwich is a delightful combination of scrambled cage-free eggs, crispy bacon, savory sausage, ham, and rich cheddar cheese, all delicately complemented with a drizzle of VT-maple syrup. Customers have the flexibility to savor this delightful creation on their choice of a traditional New Yorkstyle boiled & baked bagel, artisan bread, or a wrap. Eley's preferred serving style is on a toasted cheese bagel, adding a satisfying crunch to the experience.
"The Works Café has been my go to place to enjoy unique and delicious food while keeping my busy schedule," Eley said, "I'm excited about our partnership and can't wait for Siena fans to enjoy my sandwich along with other great offerings at The Works Café."
The Works Café, known for its commitment to using high-quality, locally sourced ingredients, has been a favorite among locals for its diverse menu, warm ambiance, and dedication to providing exceptional service. The introduction of the Michael Eley Sandwich further solidifies its reputation as a culinary hub dedicated to honoring local talents and fostering community connections.
Customers and fans of both Michael Eley and The Works Café can indulge in this exclusive sandwich creation as they support their favorite basketball team during the exciting 2023 basketball season. The Works Café invites everyone to taste and savor the flavors that reflect the dynamic personality and tastes of Michael Eley.
For more information on The Works Café and the Michael Eley Sandwich, visit their website or drop by the café located in Newton Plaza, Latham, NY. The Works is open from 6AM to 7PM daily.
About The Works Café
The Works ® is a growing regional chain of community-minded cafés, dedicated to providing the highest quality food and friendliest customer service. Each of our cafés reflects the unique character and needs of the communities we serve. We're committed to sourcing healthy, local ingredients for our bagels, breakfast and lunch sandwiches, soups, chef-inspired salads, real fruit & veggie smoothies, fresh-baked sweets and more...Our mission is to contribute to the health and well-being of our communities: our customers, our team members, and the environment.
ABOUT SAINTS MARCH ON
Saints March On is the name, image and likeness (NIL) collective for Siena College student athletes. It was launched in 2023 as an independent entity that helps Siena student-athletes maximize the amount of compensation they will receive for their NIL through donations and business partnerships. Saints March On also offers fans, businesses and charitable organizations opportunities for direct interaction with its student-athletes through events, promotions and sponsorships. Though Saints March On is not affiliated with Siena College, it works closely with the school on educational programming related to NIL and associated regulations, including compliance and disclosure requirements. To learn more visit saintsmarchon.com.
June 20, 2023
Saints March On Announces New Board Members: Michael Haddix Jr., Scott Noel Add Muscle to NIL Collective for Siena Student-Athletes
Saints players to benefit from Haddix and Noel's business acumen, Siena College ties, and experience in top-tier athletics
Haddix's connections to professional and college players — including Saints alumni — a game-changer for collective's student-athletes
LOUDONVILLE, N.Y. (June 20, 2023) —
Saints March On, the name, image and likeness (NIL) collective for Siena College student-athletes, announced today the addition of two highly accomplished and visible businesspeople to its board of directors.
Saints March On's new board members — Michael Haddix Jr. and Scott Noel — are already well known to fans of Siena athletics. And they each bring experiences that can help student-athletes tap into the collective to build, promote and monetize their personal brands.
Haddix is a former men's basketball star who scored 1,594 points for the Saints, ninth highest in program history, before graduating in 2007, attending Columbia Business School and building a successful career on Wall Street. He is now co-founder and CEO of Scout, an app that helps young athletes with financial investing and literacy; backers of his company include NBA stars Chris Paul and Jimmer Fredette. His father, Michael Haddix, played running back for eight seasons in the NFL.
Noel is the longtime public address announcer of Siena men's basketball. He graduated from Siena College in 1993 and has emceed for the New York Red Bulls, NCAA Men's Basketball Tournament, MAAC Tournament and other top-tier sporting events. He's the owner of The Ivy Spa, a local 16 Handles franchise and real estate investor.
As board members, Haddix and Noel will oversee the allocation of NIL funding and are financially committed to Saints March On.
"Michael and Scott have been locked into the NIL movement at Siena since Day 1. They get it — college athletes have a right to be compensated for their name, image and likeness," said Saints March On co-founder and managing member Frank Ambrose. "But they also see the big picture. Student-athletes need support in areas like financial education, which is a core objective of our collective. And players can help businesses and nonprofits in the Capital Region reach new audiences. Michael and Scott have the experience, connections and credibility to do all of the above. This is a win for everyone."
The collective also added two members to its advisory board: Michael Gabriele, CPA, accountant at Gabriele, Bottini and Associates LLP; and Jason Hover, attorney at Hover and Mackowski, PLLC.
"These are local professionals who are passionate about Siena and want to give back directly to student-athletes," said Saints March On co-founder and managing member Sheila Ambrose. "They bring specific expertise to the collective in the worlds of tax and law. We're building an advisory board with people like Michael and Jason who can provide valuable guidance and services that are typically offered by big-time agencies. It's a huge add-on for student-athletes who sign with Saints March On."
Saints March On was launched in 2023 by Frank Ambrose, Sheila Ambrose, and former Siena baseball player Matt Moberg. The collective is an independent entity that helps Siena student-athletes maximize the amount of compensation they will receive for their NIL through donations and business partnerships. Saints March On also offers fans, businesses and charitable organizations opportunities for direct interaction with its student-athletes through events, promotions and sponsorships.
Though Saints March On is not affiliated with Siena College, it does work closely with the school on educational programming related to NIL and associated regulations, including compliance and disclosure requirements.
The collective currently supports student-athletes on the Siena men's and women's basketball teams. Saints March On has signed several star players in recent weeks, including Michael Eley, Sean Durugordon, Valencia Fontenelle-Posson and Anajah Brown.
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ABOUT SAINTS MARCH ON
Saints March On is the name, image and likeness (NIL) collective for Siena College student-athletes. It was launched in 2023 as an independent entity that helps Siena student-athletes maximize the amount of compensation they will receive for their NIL through donations and business partnerships. Saints March On also offers fans, businesses and charitable organizations opportunities for direct interaction with its student-athletes through events, promotions and sponsorships. Though Saints March On is not affiliated with Siena College, it works closely with the school on educational programming related to NIL and associated regulations, including compliance and disclosure requirements. To learn more, visit
saintsmarchon.com
January 26, 2023
THE LAUNCH OF SAINTS MARCH ON
LOUDONVILLE, NY — 26 January 2023 — Today, Saints March On announces the launch of the first NIL Collective, endorsed by Siena Athletics, supporting and empowering Siena Saints student-athletes. Saints March On works to connect and represent student-athletes, brands, with loyal fans, businesses and nonprofits in partnership opportunities under name, image, and likeness ("NIL") guidelines.
Saints March On is launching today with the men's and women's basketball teams as the lead, but will rapidly expand with the intent to include all Siena men's and women's student-athletes. The Collective was founded by alumni and friends Frank Ambrose ('85), Sheila Ambrose, and former Siena baseball player Matt Moberg ('09).
As has been widely reported, college athletics is in a period of transformational change. One of the most significant changes to the competitive landscape came with the introduction of name, image, and likeness compensation for student-athletes.
"With such as passionate fanbase and the premier sports program in the Capital Area market, we believe Siena student-athletes have an opportunity that few colleges or universities, and certainly no other MAAC program can offer. Saints March On was created to provide them a fully compliant means to leverage their NIL and connect with fans, nonprofits and Capital Area businesses," said Co-Founder Frank Ambrose.
Saints March On is already actively working with Saints student-athletes as well as local businesses and expects to have its first NIL deal signed very quickly. The collective will also provide great opportunities for fans to interact directly with student-athletes and provide opportunities for them to give back to the local community through Capital Area nonprofits. Filling board positions is also moving quickly, with the addition of alumni and current Chief Communications Officer of the LA Clippers, Chris Wallace ('98).
"We are excited about the opportunity for student-athletes, their families, Siena College, and the Capital Region community. The dedicated Siena fan base now has a direct avenue to help support athletes." said Co-founder Matt Moberg.
All contributions to Saints March On allow for direct compensation for student-athletes for their time, effort, and energy. Some examples would include social media postings, brand endorsement opportunities, and appearance events with fans and nonprofits.
Saints March On has launched its platform (
www.saintsmarchon.com) to offer all fans an opportunity to become a part of the Collective through its membership program. The program will offer four annual membership tiers, with the highest tiers offering exclusive event opportunities. There will also be opportunities to purchase athlete NFT content that the Collective will make available to fans.
Now, it's time for Siena fans from across the country to support our Saints student-athletes off-the-court, just like we support them on the court. Visit www.saintsmarchon.com today!
