LOUDONVILLE, NY – Siena University Athletics has entered into a new three-year partnership with FanWord, one of the leading AI technology and storytelling companies in college sports. Through this agreement, Siena will implement FanWord Assist – FanWord's AI-powered content creation software – to strengthen its storytelling efforts across the department.
FanWord Assist is designed specifically for athletic communications teams to simplify and accelerate the creation of written content such as game recaps, feature stories, and player bios. The platform enables programs like Siena to produce more stories with speed, consistency, and authenticity, ensuring student athlete achievements are showcased across multiple channels.
"We are excited to partner with FanWord to help us enhance and strengthen our storytelling efforts through their AI platform," said Assistant Athletic Director/Communications Mike Demos. "The utilization of FanWord Assist will be a tremendous asset to help our staff produce more timely, efficient, and creative content highlighting the successes of our student athletes to share with Saints fans."
FanWord currently works with more than 150+ athletic organizations across all levels, including Metro Atlantic Athletic Conference (MAAC) peer Fairfield, as well as other Division I institutions like Colgate, UConn, Mercer, GCU, and Colorado. Siena's addition underscores the growing momentum of programs across the country adopting AI-powered solutions for athletic storytelling.
"Innovation is reshaping every corner of college athletics, and storytelling is no exception," said Chris Aumueller, CEO of FanWord. "Siena's commitment to adopting new technology highlights their forward-thinking approach, and we're proud to help them use AI to both simplify operations and bring more student athlete stories to life."
In today's digital landscape, athletic departments face increasing demands to deliver timely, engaging, and consistent content. By adopting FanWord Assist, Siena Athletics will save valuable time for its communications staff while significantly increasing storytelling volume and efficiency. This aligns with the Saints' broader mission of engaging fans, recruits, and alumni by celebrating the experiences and achievements that define Siena's athletics community.
ABOUT FANWORD
FanWord is one of the leading AI technology and storytelling companies in the college sports industry and currently works with more than 150 athletic organizations across all levels. To learn more about FanWord's storytelling software, FanWord Assist,
click here.