Oct. 31, 2007
Northeastern Fine Jewelry and Siena Athletics today announced details of a new partnership agreement that will offer fans an opportunity to sparkle on the hardwood and will make Northeastern the official jeweler for Siena Men's Basketball during the 2007-08 season.
As the Saints head into competition as the preseason pick to win the Metro Atlantic Athletic Conference, the Capital Region's largest independent jeweler will provide fans with the chance to earn gift dollars during a shooting contest at every home game. The contest will culminate in a "shot" at $50,000 during the Saints' final regular season game in February at the Times Union Center.
In addition to the fan activities, Northeastern Fine Jewelry will create a custom designed trophy to be awarded to the winner of the annual match-up between Siena and the University at Albany. This year's contest will be played at the Times Union Center on Saturday, December 1. The iconic trophy will undoubtedly become a highly coveted, signature piece of hardware reflective of the spirited rivalry between the Capital Region's two Division I programs.
"Siena Athletics and Northeastern Fine Jewelry share a commitment to family entertainment and enjoyment, one that will be appropriately reflected in our partnership this basketball season," said Siena College Director of Athletics John D'Argenio. "We are sure this season will be packed with excitement, suspense, and, with the help of Northeastern Fine Jewelry, a little extra sparkle."
During each home game, beginning with Stanford on Saturday, November 17, one fan will be selected to take part in a halftime shooting contest. The fan will have 45 seconds to shoot and will earn a Northeastern Fine Jewelry gift card in the dollar amount that corresponds to his score on the court.
The fan that racks up the highest number of points during the first 13 home games will be invited back for a shot at winning $50,000 during the final game of the regular season.
Fans can register for a chance to take part in the halftime contests by stopping by the Northeastern Fine Jewelry table, located in the concourse of the Times Union Center, before each game.
Season ticket holders will get an extra perk this season as Northeastern Fine Jewelry presents a Cartier watch giveaway. One of the world's most recognizable and respected names in the fashion jewelry industry, the highly revered Cartier watch will be an appropriate giveaway for those fans that spend countless hours cheering on the Saints. Season ticket holders are eligible for the classic timepiece which will be awarded during the December 9 home game against Iona.
As part of the partnership agreement, both Northeastern Fine Jewelry and Siena Athletics will engage in additional cross-promotional marketing opportunities throughout the upcoming season.
Season tickets and a special three game packages are now being sold. Fans can get their tickets by calling the Times Union Center Box Office at 518-487-2281 or online at www.timesunion.com. The three-game package includes the Stanford, St. Joseph's and UAlbany games. Tickets to individual games will go on sale November 6.
Northeastern Fine Jewelry, founded in 1980, is one of the Leading Jewelers of the World, handpicked for the prestigious designation because of its exacting standards, highly regarded business reputation, charitable and civic involvement, fine quality jewelry and knowledgeable staff. Northeastern Fine Jewelry has stores in Albany, Schenectady and Manchester Center, Vermont. For more information about Northeastern Fine Jewelry, visit www.nefj.com.
