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Siena Athletic Communications Recognized For Creative Content By EDMA

The Department Received Two Awards for Content Produced in 2020

Siena Athletic Communications recently received recognition for created content produced in 2020, as part of the 8th Annual Education Digital Marketing Awards given out by the Education Digital Marketing Awards (EDMA).
 
The athletic communications department received a "Gold Award" in the category of "Digital Video: Over 2 Minutes" and took home a "Silver Award" for "Social Media Content – Campaign". The awards received by the department were part of seven total honors that Siena College received institutionally for creative content produced across campus.
 
The award given to Siena Athletics for "Digital Video: Over 2 Minutes" was received for a video produced in March 2020 by Assistant Athletic Director for Communications Mike Demos and Digital Media Manager Doug Cannon entitled, "One Shining Moment". The montage commemorated Siena Men's Basketball's memorable 2019-20 season, which resulted in a MAAC Regular Season Championship and the team receiving the 2020 MAAC Tournament Championship and the league's automatic bid to the NCAA Tournament. The video was set to the song "One Shining Moment" by David Barrett, which was written specifically to pay homage to collegiate basketball programs who experience the glory of reaching "March Madness".
 
The department also took an award home for the development of "All-Decade Teams", which won a "Silver Award" in the "Social Media Content – Campaign" category. Developed by Athletic Communications Assistant Brett Bosley and moderated by the Athletic Communications staff, Siena's "All Decade Teams" gave fans of each of the Saints' 21 NCAA Division I athletic programs a chance to select their picks for the most successful athletes in Green and Gold from 2010-19. The campaign, which featured graphics promoting the vote and revealing the All-Decade team following a week of voting", took place during the summer of 2020 over Siena Athletics' social media channels, and ended the 2020 calendar year among the content that produced the most social media interaction within the department.
 
The Education Digital Marketing Awards recognizes the best educational website, digital content, electronic communications, mobile media, and social media. Overall, there were 37 categories and 14 groups that were judged by the EDMA.
 
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