LOUDONVILLE, NY – Siena University and NOCAP Sports are excited to announce a strategic partnership that introduces a new and innovative model for creating shared value for businesses while generating sustainable support for Siena Athletics.
 
Through the partnership, businesses in Siena's extended community will have access to verified, nationally recognized service providers that can help reduce costs, improve operations, or enhance essential services. The model is designed as a win-win: participating companies gain the opportunity to strengthen their business performance, while a portion of the net profit from those relationships is shared back with Siena Athletics.

The support directly benefits student athlete development, departmental operations, and the continued growth of Siena Athletics, while giving businesses a practical way to align operational savings and service improvements with meaningful impact.

"At Siena, we are committed to developing meaningful partnerships that create lasting value for both our university and the businesses within our extended community," said Siena University Vice President/Director of Athletics John D'Argenio. "This collaboration offers companies a unique opportunity to strengthen their operations and visibility while playing an important role in advancing Siena Athletics and enhancing the student athlete experience."

"Siena is leaning into a smarter way to grow athletic revenue without relying solely on donations or state funding," said Adam Gunn, COO of NOCAP Revenue. "We're proud to partner with the university and its leadership to help build long-term financial strength through strategic business relationships."

Why This Partnership Matters:

• No cost or disruption to the university or participating businesses
• Businesses often save money or gain improved services through the program
• Revenue generated is directed exclusively to the athletic department
• Model already proving successful with peer universities across multiple industries

Siena-affiliated business owners and decision-makers are encouraged to express interest and explore potential partnership categories by completing a short interest survey.

To learn more or explore how your business can get involved, visit NOCAPSports.io or contact Hunter Brungo at hunter.brungo@nocapsports.io